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Title: New Arrival

Description: In these times of binary virtuosity and easily accessible end-user information, it is but inevitable that the sacrosanct medium of books would eventually come under the influence of digital all-pervasiveness.

Taking the phrase “custom-made” a step further, an online book store, “”, has come out with personalised versions of books wherein, at a price, the storyline is modified and the main characters assigned names as per individual orders. What this essentially means is that the reader would now get to read his favourite adventures wherein the principal characters are named after the child and his friends and associates.

It is supposed that reading familiar names and finding one to be the “star” of the storyline would encourage kids to read and develop a culture of collecting books.

A venture of Virtual Store Private Limited and showcased at the just concluded World Book Fair at Pragati Maidan, personalised books are thought to reinforce cultural and ethical values via a more user-friendly medium and also “keep the children away from digital distractions”.

Though the endeavour attempts to fight fire with fire by using the web to promulgate children’s literature, it is questionable how many kids would choose to stay off the digital highway after being lured online to create their personalised book.
Kunal Diwan

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